We know that Search Engine Optimization works to organically increase a website’s content (mainly website copy and blogs) in search engine results based on using keywords related to that website’s business – and what their target audience is searching for.

The ultimate goal of SEO? Brand awareness, brand credibility, and conversion.

Social Media has a different function. It’s a way to directly connect with your current and future customers with contests, fun infographics, valuable and shareable posts, and ensures that your followers see that you’re publishing content on your website – and getting them to click over to it.

Social Media won’t directly influence your site’s ranking in the search results, but SEO and Social Media absolutely hold hands. The more active you are with publishing blog content and repurposing that content on Social Media to promote it – the more your brand name spreads.